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Using AI to close the B2B Ecommerce experience gap

While we often want to separate personal from professional, this doesn’t mean B2B buyers are willing to forgo the luxuries they’ve received as consumers. As customization and choice become more prevalent for B2C shoppers, B2B are opting to buy from competitors who got it right. Listen in as three B2B Ecommerce leaders discuss where B2B suppliers should start when it comes to improving their digital experience to close the gap with B2C.

  • How customer expectations have changed in B2B
  • The hidden cost of irrelevance & bad search
  • The value of AI in making a measurable impact, and how to avoid the pitfalls
  • Personalization and recommendation strategies
  • Ways to remove friction points for buyers on your storefront
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