Going back to what I was originally saying with with Carrie is, can you tell us a little bit about your, your experience and what that looks like for your customers and your support channels today? Sure thing. So what you're looking at on the slide is a screenshot of our, customer success portal, and you'll see that we have our community, at the forefront of that. So we actually just moved our community to the forefront of our customer success portal in the past year. It was part of a a portal refresh that we've been working really hard on. So prior to that, the landing page for our customers was our support and services page. So the customer logged in. They saw all of their open cases or any cases that they had open, and they saw the option to open a case. So you can guess, what they were most likely to do at that point. So bringing the community to the forefront, we really wanted to encourage our customers to, you know, work with work with each other to browse existing discussions, ask questions to one another. And as part of that, we knew that, search would really be highlighted. So it's there at the top. They can search all of our learning content, all of our KCS articles. So this is when we decided to bring the search program to our learning team and, like I said, really focus on optimizing search. Great. And so when you when you, deployed this, I know that from from the search experience side of things, you really leverage analytics to help with that. What would you say is probably the the biggest surprise that you found when you were evaluating the the service experience? So for us, the biggest there were tons of surprises when we started really digging into the metrics and analytics. For us, one of the first changes that we made was, cleaning up our pipelines. So we had actually been a Kaveo customer for almost five years. And, really, when we when we looked under the hood, we saw that in our pipelines we had, you know, tons of of featured results, tons of ranking weights and stuff there that we really didn't even know why it was there. And, we had some attendees at Impact last year and also working with our CSM and kind of the common theme that we heard was let machine learning do its thing. So we decided to to give it a shot and wipe out those pipelines. And so we didn't actually just wipe out the pipeline. We were able to do an AB test where we had, a pipeline that was empty and just had machine learning doing all the heavy lifting, and then we had our our existing pipeline with, like, I hate to call it a lot of gunk, but there was a lot of lot of stuff set up in there. So we ran those pipelines side by side, and we were really just shocked at how well the, pipelines with just machine learning did. They they were so much better. So it was really easy decision for us to just, move all that over, and, we saw, like, amazing changes in our metrics and analytics just by making a simple change, which was actually less work for us. Oh, that's awesome. Yeah. That that sounds great. And, we'll dig into that a little bit more when we when we get into the insight section. Tyrell, can you walk us through what what your customer environment looks like? Yeah. This is actually a shot of our web page. We actually this is this is kind of part two of the story. Right? We redesigned it after we'd used Coveo for a little bit, because we got some some really cool, I don't know, I guess I guess discoveries as we started to get into it. But what you're seeing before you is simple. Right? And a lot of websites people talk about interaction time, but we're a support organization. So we're almost the opposite. Right? We want you to spend as little time on the website as possible. We want you to get back to watching your TV. So we kept it simple and we put an emphasis on search. Right? We said a lot of what we're seeing is people who have a variety of problems. So let's just get you right into search because that's gonna be the best spot for you to get, you know, kind of that personalized, article that you need. What we then did is we took some of the heavy hitting articles and we made these quick tiles where it was very clear what you were getting. So things like finding firmware, user manuals, requesting service on your product without having to reach out to us. We put that all really big right on the front of the page. We also wanted to include easy access to more traditional support methods like chat, SMS, and phone. One of the things that you'll see some organizations do is, I think in an effort to deflect, they hide some of those contact methods. Right? They say we're gonna make it difficult for you to get a hold of us. That's not what we wanted to do. Right? We wanted to give people that wanted to self serve, wanted to do a little research, as much help as we could while not getting in the way of those folks that would just rather reach out and and talk to a customer support representative. And the last thing that we tried to do, which is why I included it, we wanted to make sure that whatever happened, it scaled really well on mobile because we found that a lot of our customers were coming to us on their phone. You know, so this is kind of where we ended up after a a year or so, interacting with Coveo. Great. Yeah. And it's funny because when when you think about support, you know, one of the the most common metrics, for example, is case deflection. And even that term alone implies, you know, pushing customers away. And so we often put roadblocks in our own way, instead of really, you know, focusing on what the customer needs. So, yeah, that's a great point.