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How to Build Personalized Digital Banking Experiences
- Intelligent search is a natural starting point for delivering personalization across digital channels — but this requires access to up-to-date and relevant data. However, you don't have to rip and replace legacy systems to achieve this.
- Cybersecurity is paramount for financial institutions, and it doesn't have to be at odds with delivering relevant results. Our research revealed that 99% of financial institutions found it challenging to deliver search relevance. The thing is, they already have the customer data to do this — it's just a question of unifying it.
- And don't just answer a customer's need in the moment — your customer journey can offer a data-backed, natural next step by leveraging technology that combines behavioral signal data, machine learning, and predictive analysis.
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