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The Ultimate Guide to Personalization in Ecommerce
Marketers are spending nearly 15% of their budget on personalization — yet almost two-thirds report they have less-than-stellar results. Here’s how to change that.
Why Your Personalization Strategy Matters in Ecommerce:
- 78% of online users chose, recommended, or paid more for a personalized brand experience.
- 6/10 respondents say personalization is a standard of service.
