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Your Guide to Delivering An Intelligent Shopping Experience
As online shopping continues to dominate, all businesses — even brick and mortar retailers — need a digital strategy to survive. And, with ecommerce giants raising the bar, customers expect a personalized shopping experience. In this guide, we’ll tell you how to catch up and maintain a competitive advantage in the ecommerce world. You’ll learn:
- What an intelligent shopping experience looks and feels like. AI has the horsepower to bring together shopper and business data, to automatically optimize results that meet your customers' needs — and those of your business — in real time at scale.
- Essential concepts to delivering experiences like those to your customers. Help your customers find the products they need, when they need it, in the way they desire.
- Why a relevance platform underpins it all. To deliver a truly intelligent shopping experience, a relevance platform uses machine learning across product information, content, shopper context, and behavior.
Understanding your customers at every touch point is crucial to delivering an intelligent shopping experience. We surveyed 2,000 North American shoppers to gain greater insights into today's consumer behavior — so we could help businesses like yours to deliver a great customer experience!
Here’s a peek at some of the insights:
- The search experience is vital to sales. When we asked shoppers how they discover products online, 66% said they search directly on a website. However, 47% cited problems with search — which drives them away from a brand.
- Relevance matters at every touch point. 6 out of 10 customers said they get frustrated when they don't get personalized search results. To keep customer loyalty, over 60% of shoppers said they want you to suggest what to search for — based on what you know about them.
- Recommendations drive revenue. 60% of shoppers purchased something based on a product recommendation from a retailer. Moreover, recommendations increase customer loyalty — over 90% of shoppers said they'd return to a site that gives them tailored recommendations.
These findings come down to one core idea — the value of search, recommendations, and personalization in ecommerce can't be ignored.
It’s time for you to stay competitive in the ecommerce world!
Download our free guide to deliver an intelligent shopping experience.
