When was the last time you bought something without reading reviews or at least glancing at the star rating? If neither of those influenced your last purchasing decision, maybe you…
In many companies, when justifying your customer experience (CX) technology investments to your CFO, cost-cutting KPIs are king. Most benefits cited for the CX tech stack are usually around operational…
In the market for a commerce personalization engine? Make sure you have everything you need to ask the right question and make an informed decision for your company with a…
When it comes to improving customer experiences, you might wonder about the common opportunities among retail, financial services, high-tech SaaS, and technology services companies. Over the last few weeks, I…
The unprecedented levels of online sales growth of the past few years are unlikely to be repeated in 2022. People are venturing out to stores, and anticipating contraction, marketing budgets…
Is your omnichannel retail strategy not working out the way you’d hoped? You paid top dollar for a great website; you’re selling through social media. You even have a mobile…
Consumers voted with their pocketbooks this past year to get back to some semblance of a shopping “normal.” A disrupting 2020 featured soaring online shopping as people shunned stores. This…
In the past couple of years, we’ve seen about a decade’s worth of transformation in ecommerce retail. And we’re not done yet. Brands that can’t keep up with shoppers’ rapidly…
How can conversion rate analytics help you stand out in the ecommerce marketplace? Well, not to state the obvious, but ecommerce has grown a lot: McKinsey posits that we’ve jumped…
The last 12 months have had many fits and starts—perhaps not surprising after such a bleak 2020. One area that really awoke from slumber was ecommerce research. In fact, AI journal…
