Is it cliché to say the digital age is now? Slapping a website together is no longer enough to create a digital presence that entices conversions. Doing that means you’re…
In many companies, when justifying your customer experience (CX) technology investments to your CFO, cost-cutting KPIs are king. Most benefits cited for the CX tech stack are usually around operational…
If an enterprise is going to turn my website visit into a purchase—a subscription, sign-up, form-fill, what have you—they’ll need to woo me some. Sure, they can entice me with…
Unstructured content. As a writer, I hate that term. I remember the first time I heard reference to it — sitting in a meeting and technical people were talking about…
Search is search, right? Let’s rephrase: people are people, right? Except one person differs drastically from the next in so many ways. And because people are the ones doing the…
When it comes to improving customer experiences, you might wonder about the common opportunities among retail, financial services, high-tech SaaS, and technology services companies. Over the last few weeks, I…
Omnichannel vs multichannel — you’ve heard the buzzwords, but what do they really mean? The retail landscape has transformed over the past three years, not only in how people shop…
Elastic vs Coveo—how do you choose? Once upon a time, enterprise search was a (relatively) simple proposition. A search engine would read a file, convert it into text, then index…
Enterprise software categories around search, engagement, personalization, and now experiences have scaled tremendously. In part, because the world continues its pandemic-accelerated race towards extreme digital. (Experiences are more important than…
Implementing location-aware search should be a top priority for brands in 2022. Why? Well, to start with, the holiday shopping season of 2021 fueled a resurgence of in-person shopping, even…
