customer journey

How do you provide great ecommerce personalization? When it comes to offering a personalized experience, most would say you really need to know a person (or demographic, to a point…

This is part two of a two-part series on customer journey maps. To learn what exactly a customer map is and why it matters, take a look at part one.…

Even though ecommerce is now part of regular buying habits, engaging consumers online is still a difficult task. Bounce rate and abandonment of the basket remain very high among traders.…