In the past, organizations have struggled to find people willing to sift through mountains of data in order to properly analyze the information needed to make smart decisions. BI made this process easier by introducing analytics as part of the company’s strategic decision making process. Unfortunately, many companies striving to run their entire organization based on BI alone have fallen short for a number of reasons:
- The same people who were sifting through all of the data are now trying to manage the surplus of data required to create an all-encompassing warehouse;
- BI infrastructure and design are faced with a dilemma: as soon as they are completed, they are out of date due to the massive proliferation of data in the business ecosystem. It is almost impossible for organizations to keep up with the veritable explosion of data from new sources;
- The needs of an organization are constantly shifting. In order to respond to these changes, it is necessary (but virtually impossible) to anticipate today what will happen tomorrow.
My guess is that this debate of BI and analytics has been in progress since the inception and branding of BI as a standalone discipline for organizations. BI, as I see it, is a complete end-to-end platform consisting of tools, processes and business models that allow for the retrieval of relevant information in the best format for your business. At this level, analytics is a key part of the BI process. It’s about the predictability of the business – to the extent in which you can predict it – based on potential variances of business norms. The question of what data is being retrieved becomes static in the bigger picture.
One of the biggest questions I hear raised in the debate of BI vs. analytics is: “How dynamic must the access/navigation of information be to really make analytics representative of true business intelligence?” I believe the answer lies in leveraging Enterprise Search 2.0 platforms as a driving source for business intelligence and analytics, and I will explore this idea further in my next blog post.