How do you provide great ecommerce personalization? When it comes to offering a personalized experience, most would say you really need to know a person (or demographic, to a point…
Omnichannel vs multichannel – you’ve heard the buzzwords, but what do they really mean? The terms omnichannel and multichannel are alive and well in this conversation, and while they do…
Creating a clean, complete product catalog for your ecommerce site is like setting up a neat, orderly storefront. You carefully scoped out real estate, chose the location you thought had…
What do you believe more: what your customers say, or what your customers do? While a definitive “I am looking for <insert very specific model number here>” or “I prefer…
Interested in user behavior analytics and how to apply consumer behavior to your business? Hopefully you’re joining us after reading part 1 of this series on what behavioral data is,…
How familiar are you with digital behavioral data? Digital behavioral data, or what’s also referred to as consumer behavior or behavioral science, is generated by the things people do online.…
