What comes to mind when you think of a good parent?

In many ways, you’re also thinking of qualities that you need from a search experience: guiding you through confusion, providing you with resources and supporting you as you make your own choices. Miles beyond the bare bones experience that we now expect from a basic, siloed search box, intelligent search meets searchers’ needs sometimes before they even know what they are looking for. Below are some of the characteristics these two seemingly unrelated things have in common


Every great parent is known for their selfless thoughts and actions that serve to support those who depend on them rather than themselves. They need to be strategic and are constantly making sure those in their care are looked after. Furthermore they are always on the lookout for opportunities to help those around them grow and succeed. Afterall, it’s in a parent’s best interest to raise their offspring to be independent and proactive. Intelligent search is much the same – it serves to support the searcher with the most relevant resources not only to help one individual, but to lift the entire organization through shared learning. The same reasoning applies: the more proficient one employee can be the more they can accomplish which serves the entire company in the long run. Intelligent search is constantly seeking out how to provide useful resources for the betterment of all involved.


One of the many skills associated with being a supportive parent is their ability to cooperate with others and navigate social situations to better serve their kin. They draw from the collective well of those around them to see strategic solutions that will benefit everyone. Intelligent search is most successful when it does the same thing. By reaching in and connecting all of the places employees store knowledge, and drawing on all of the most successful resources and strategies of a business’s collective workforce, intelligent search provides relevant resources back to agents or customers who face similar problems. Like the parent, intelligent search wins when everyone else does to.


There’s a reason that the saying “Mom knows best” has stuck around. This connection is easy to draw as “intelligent” is baked right into the description of “intelligent search” As a result of all of the collective sources it’s plugged into and combined with technology like term detection, an intelligent search solution has the power of the entire business’s institutional knowledge at it’s core from which to deliver the most personalized results.


The all-knowing parent always seems be two steps ahead – sometimes to the incredulity of their children. Parents are proactive in ensuring potential issues are avoided before the actually happen because doing so saves her time. Intelligent search is on the proactive side as well, which serves to save your company time. Thank’s to audience segmentation technology, intelligent search is able to recognize which content different personas found useful, and then can proactively recommend that content to users who resemble traits of each persona.


Intuitively, parents and heads of households make well thought-out, calculated decisions because they’re not only thinking of themselves. The outcome of her decisions will affect her entire brood. Intelligent search “thinks” in a similar way as a result of cognitive computing models, which are able to pull trends from data and make calculated decisions that benefit an entire organization. Just as the rising tide lifts all boats, intelligent search benefits everyone from employees to customers.

The characteristics that define a good parent are many of the same that define intelligent search. By weaving intelligent search into all of the facets of your organization where customers or agents are seeking information, you effectively deliver a more personalized experience to them that will only get smarter with time. In this way intelligent search can serve to be the parent of your organization, supporting every single one of your employees and customers and encouraging proactive problem solving.

Find out how your organization’s search stacks up to a good parent. To check out the Coveo Relevance Maturity Model™ and how it serves parental duties, read our complimentary white paper on how to transition from relevance laggard to leader on how to transition from relevance laggard to leader: becoming more relevant to your customers, communities and staff.

From Relevance Laggard to Leader: Becoming More Relevant to Your Customers, Communities & Staff