Agent-Preferred Commerce – Structuring for the Coming Wave of External AI Agents

Agentic-preferred commerce won’t just be your bots shopping your site. Your customers’, suppliers’, and partners’ AI agents will be crawling, comparing, and transacting, and most first-gen agents will fail unless you’re structured for them. Learn how to build the infrastructure (product data + action models + an Agent Directory) that makes your site easy for external agents (and humans) to use—before competitors capture that demand.

Highlights:

• Why preparing for external AI agents is the next competitive moat
• The Agent Directory: what you sell and what actions agents can take
• Two foundations: Product Data Model (taxonomy, attributes, metadata) + Action Model (inputs, outputs, permissions, fallbacks)
• Practical wins: better search, clearer navigation, and agent-ready journeys
• A playbook to start now: prioritize high-value categories, then scale to the long tail