Caleres and Coveo AI Take Top Honors in Best Personalized Shopping Experience Category at the Glossy Fashion Awards

Coveo (TSX:CVO), a leader in AI platforms that transform digital experiences with intelligent search, recommendations, 1:1 personalization, and merchandising, today announced that the company and its customer, Caleres (NYSE:CAL), a global footwear company with a diverse portfolio of brands, won for Best Personalized Shopping Experience in the 2023 Glossy Fashion Awards. The award was based on Caleres’ use of the Coveo Relevance Cloud^TM, which leverages AI to improve the shopping experience across the majority of its brands, including Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Dr. Scholl’s, and more.

“We’re delighted to be recognized for our efforts with Caleres,” said Elaine Cobb, Chief Customer Officer at Coveo. “To be a $2.97B company in business for 140+ years is an incredible achievement in the retail world, but also a testament to a forward-thinking brand. Embracing digital and AI has resulted in award-winning success for Caleres. Savvy retailers who stay on top of modernizing their digital strategies will always be more competitive, and successful in the end.”

The Glossy Fashion Awards recognized the results achieved after Caleres finalized a two-year project, which culminated in migrating its branded websites from their former platform to the Coveo Relevance Cloud^TM. After the initial “go live”, Caleres rapidly re-launched its websites over an 18-month period – nearly one website per month. With Coveo’s AI and machine learning technology powering search and personalization across most of Caleres’ websites, the retailer was able to offer an improved product discovery experience with more accurate search results, which led to an increase in search-driven revenues. Furthermore, the platform’s machine learning-powered product recommendations fueled the personalized shopping experience with a significant increase from product recommendations year-over-year.

“We had a desire to deliver a more personalized, immersive shopping experience sitewide,” states Willis Hill, SVP and chief information officer at Caleres. “It was important to invest in software and partners that shared our belief in the end customer experience and the empowerment of business users. Coveo fits nicely into that philosophy of focusing on the customer and with their AI, relevance, and personalization we can create smooth and impressive website experiences that feel easy and natural.” 

The jury panel for the Glossy Fashion Awards included executives from Gucci, SAKS OFF 5^TH, Fashionphile, Oakley, and others.

“The stand-out themes in this year’s Glossy Fashion Awards competition have been around sustainability, inclusivity and personalized shopping experiences,” said Jill Manoff, editor-in-chief, Glossy Magazine. “Our judges had the difficult job of determining which submissions represented the most inspiring initiatives. Congratulations to Caleres and Coveo on their impressive personalized shopping experience win!”

The complete list of Glossy Fashion Awards winners is available at: https://www.glossy.co/awards/fashion/. Visit Caleres at https://www.caleres.com/, and learn more about the Coveo Relevance Cloud^TM at http://www.coveo.com.

About Caleres:

Caleres is a diverse portfolio of global footwear brands that include Famous Footwear, Sam Edelman, Vionic, Naturalizer, Allen Edmonds, Lifestride, and more. Our products are available virtually everywhere – in the nearly 1,000 retail stores we operate, in hundreds of major department and specialty stores, on our branded e-commerce sites, and on many additional third-party retail websites. Combined, these brands make Caleres a company with both a legacy and a mission. Our legacy is our more than 140 years of craftsmanship and our passion for fit, while our mission is to continue to inspire people to feel great … feet first. Visit caleres.com to learn more about us.