Product discovery is at a turning point. Shoppers and buyers — whether B2B or B2C — want experiences that understand their intent, adapt in real time, and guide them effortlessly to what they need.
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You’ll see why this shift is the key to driving relevance, satisfaction, and profitability at scale, and come away with practical insights you can apply immediately, including:
Why the future of search hinges on understanding buyer intent
- Why the future of search hinges on understanding buyer intent
- Why GenAI belongs in the search box — not trapped in a conversation loop
- What agentic AI really means for ecommerce growth
- How search and discovery are being rebuilt for usability and profitability
Laurent Simoneau
Chef de la direction
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Peter Curran
GM, Commerce
Coveo
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Jason Hein
Global Director - Product Content and Search
B2B eCommerce Association
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Past speakers include
