Despite potential synergies, mergers are never easy — and often never achieve the economies of scale that were imagined. They require a marrying of cultures, knowledge, and the processes of…
Consumers voted with their pocketbooks this past year to get back to some semblance of a shopping “normal.” A disrupting 2020 featured soaring online shopping as people shunned stores. This…
It’s time for many organizations to dust the cobwebs off the enterprise search experiences developed on decade-old technologies that frustrate employees and are expensive to maintain. And chances are, the…
Conversion rate optimization is a no-brainer goal for anyone doing business online. However, it’s a well-known statistic that for the average ecommerce site just short of 3% of website traffic…
One to one digital personalization is a big deal—and getting bigger. Thanks to digital giants such as Amazon and Netflix, consumers are getting used to online experiences that make it…
The last 12 months have had many fits and starts—perhaps not surprising after such a bleak 2020. One area that really awoke from slumber was ecommerce research. In fact, AI journal…
Trying to figure out how to reduce cart abandonment? One of the biggest problems in the ecommerce world is cart abandonment rate, or the percentage of visitors abandoning their shopping…
Starting with the basics: What is the difference between third-party cookies versus first-party cookies and zero-party data? Third-party cookies: When you visit a site, a third party leaves a cookie…
Creating a clean, complete product catalog for your ecommerce site is like setting up a neat, orderly storefront. You carefully scoped out real estate, chose the location you thought had…
What do you believe more: what your customers say, or what your customers do? While a definitive “I am looking for <insert very specific model number here>” or “I prefer…
