Trouble understanding metadata? In this article, we’ll dig into the questions, what is metadata and how to use metadata, as well as provide advice on managing it. Going solely on…
One way or another, businesses are coming around to the necessity of digital transformation. They’re attempting overhauls of the customer experience that can be comprehensive, compendious, and remarkably compressed. Yet…
Immersive, digital experiences directly impact businesses’ bottom line by making personalization a two-way process. The key? Doing so efficiently. Traditionally, personalization meant showing users content that was similar to what…
How do you provide great ecommerce personalization? When it comes to offering a personalized experience, most would say you really need to know a person (or demographic, to a point…
Despite potential synergies, mergers are never easy — and often never achieve the economies of scale that were imagined. They require a marrying of cultures, knowledge, and the processes of…
Consumers voted with their pocketbooks this past year to get back to some semblance of a shopping “normal.” A disrupting 2020 featured soaring online shopping as people shunned stores. This…
It’s time for many organizations to dust the cobwebs off the enterprise search experiences developed on decade-old technologies that frustrate employees and are expensive to maintain. And chances are, the…
Conversion rate optimization is a no-brainer goal for anyone doing business online. However, it’s a well-known statistic that for the average ecommerce site just short of 3% of website traffic…
One to one digital personalization is a big deal—and getting bigger. Thanks to digital giants such as Amazon and Netflix, consumers are getting used to online experiences that make it…
The last 12 months have had many fits and starts—perhaps not surprising after such a bleak 2020. One area that really awoke from slumber was ecommerce research. In fact, AI journal…
