Andrea is a Product Marketer for our Commerce line of business. Prior to joining Coveo, he was at Tooso, the acquired AI search ecommerce startup. He has a passion for innovation-driven companies and a research background in cognitive science. When he is not working, he is likely to be experimenting new dishes, travelling or hiking.
Got some gaps in your A/B testing knowledge? No worries — we have you covered. Here you’ll find an A/B testing refresher and a list of fundamental concepts you should…
In the market for a commerce personalization engine? Make sure you have everything you need to ask the right question and make an informed decision for your company with a…
The unprecedented levels of online sales growth of the past few years are unlikely to be repeated in 2022. People are venturing out to stores, and anticipating contraction, marketing budgets…
How can conversion rate analytics help you stand out in the ecommerce marketplace? Well, not to state the obvious, but ecommerce has grown a lot: McKinsey posits that we’ve jumped…
Conversion rate optimization is a no-brainer goal for anyone doing business online. However, it’s a well-known statistic that for the average ecommerce site just short of 3% of website traffic…
The last 12 months have had many fits and starts—perhaps not surprising after such a bleak 2020. One area that really awoke from slumber was ecommerce research. In fact, AI journal…
A popular sales strategy that retailers use is suggestive selling. Also known as “cross selling” or “upselling”, a suggestive sell is when sales associates encourage customers to buy complementary products…
Trying to figure out how to reduce cart abandonment? One of the biggest problems in the ecommerce world is cart abandonment rate, or the percentage of visitors abandoning their shopping…
Starting with the basics: What is the difference between third-party cookies versus first-party cookies and zero-party data? Third-party cookies: When you visit a site, a third party leaves a cookie…
Product returns have been the nemesis of brands and retailers for a long time, and the rise of ecommerce has only exacerbated this challenge. Consider that in 2020 shoppers returned…
