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Dezember 2022
How Top Ecommerce Companies Win
Deliver profitable digital experiences with AI
Mai 2022
Google’s Neil Hoyne, author of Converted, joined Coveo’s Chief Growth Officer Nicolas Darveau-Garneau to discuss how digital leaders delivering relevant experiences are converting more than their competitors. By harnessing data and AI, they can move quickly and automate as they go. The upside? Ability to convert more customers — and maximize profitability.
Here are some insights they explore:
- Data is often called “the new oil,” yet companies aren’t making the most of what they already have
- Your goal should be to be 1% better today than yesterday; AI can help
- Machine learning isn’t and shouldn’t be a cost-cutting initiative – it should be a growth lever
- Find out the importance of adopting a testing culture
Here are some insights they explore:
- Data is often called “the new oil,” yet companies aren’t making the most of what they already have
- Your goal should be to be 1% better today than yesterday; AI can help
- Machine learning isn’t and shouldn’t be a cost-cutting initiative – it should be a growth lever
- Find out the importance of adopting a testing culture
Neil Hoyne
Author, Converted, Chief Measurement Strategist, Google
Nicolas Darveau-Garneau
Chief Growth and Strategy Officer
