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September 2025

Welcome + All In on AI: How Boston Scientific is Reimagining B2B Product Discovery

From Search to Intent: The Future of Profitable Digital Discovery
September 2025

Boston Scientific turned ecommerce into a growth engine - boosting revenue, customer satisfaction, and sales efficiency - by making product discovery faster, smarter, and more personalized.

Highlights:

  • Boston Scientific’s journey from catalogs to AI-powered intent-driven search
  • Real results: higher revenue, fewer service inquiries, and happier reps
  • Why most AI initiatives stall—and how commerce leaders break through
Laurent Simoneau
CEO, Coveo
Sheerine Reid
Director Product Marketing, Coveo
Deirdre Peters
Director of Digital Experience, Boston Scientific