Relevance 360 Barcelona: A Day of AI, Insights & Experiences

In-person event in Barcelona

You've Got Coveo. Here's What’s Next to Thrive with AI.

We welcomed industry innovators, and customers to Barcelona for an unforgettable edition of Relevance 360. There were bold ideas, peer-to-peer discussions, and real-world stories of how enterprises are thriving with AI, generative, and agentic experiences.

Highlights included:

Customer Perspectives – Franco Mezzano (ABB Robotics) and Gabriel Otoni (Nestlé SA) joined a candid panel discussion on taking AI from proof of concept to production, and how to make generative and agentic experiences stick.
Coveo Roadmap – Jason Fernandes, Senior Product Manager, showcased what’s next in unified AI-relevance across commerce, service, workplace, and websites.
Roundtables – Small group conversations where peers swapped challenges, strategies, and lessons learned.
Culture & Connection – Guests enjoyed a private tour of the Picasso Museum and closed the day with an immersive Paella Experience.

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Get real-life examples from AI experts

Jeff Harling

Head of Global Digital Customer Experience

Zoom

Jeff Harling is the Head of Digital Support for Zoom. In this role, he leads the self-service support strategy for Zoom’s support web experience, including chatbot, AI, search engine optimization, content and knowledge management, and the Zoom customer support community and social media. Jeff has spent the past two decades leading the transformation of digital customer support experiences. Prior to this role, he has worked for RingCentral, Zendesk, Avaya, AT&T, and Comcast in similar roles. He is a four-time JD Powers award winner and a member of the Technology Services World Star Award Hall of Fame for service delivery and content/knowledge management. Jeff holds a Masters in Information Management from Regis University and resides in Denver, Colorado.

Outside of work, Jeff enjoys home improvement, kayaking, camping, and road trips to anywhere. Jeff is based out of the Denver, Colorado office with his wife, four kids, three dogs, and Steve the cat.

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Gabriel Otoni

B2B Commerce Product Manager

Nestle SA

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Franco Mezzano

Global eCommerce & Digital Experience Manager

ABB Robotics

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Peter Curran

GM, Commerce

Coveo

Peter Curran is the General Manager of Commerce at Coveo. Over the years, he has worked across various eCommerce business models, categories, and company sizes. Peter co-founded and acted as President and Head of Sales for Cirrus10, a Web Content Management and Ecommerce Technology consultancy. Cirrus10 was acquired by Lucidworks in 2019. At Lucidworks he served as GM of Commerce, SVP Go to Market, and CRO. Peter then managed his own strategic consulting firm, implementing and tuning Constructor.io and OpenSearch. With 30 years of experience in enterprise technology, Peter has dedicated the last 15 years to enhancing product discovery across diverse industries, use cases, and platforms.

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Priscila Garcia

SVP, Global Account Management

Priscila Garcia is SVP of Global Account Management of Coveo. With over two decades of experience in enterprise software, Priscila has a proven track record of driving substantial growth while maintaining exceptional customer satisfaction. Prior to joining Coveo, Priscila worked at PTC overseeing a global book of business of more than $350m as well as leading new logo acquisition for the SLM International business. At ServiceMax, Priscila worked as the VP of Global Account Management at ServiceMax responsible for customer success, retention and expansion teams. Priscila’s earlier roles include leadership positions at GE Digital and Alfresco, where she honed her expertise in sales strategy, digital transformation and cross-cultural team leadership.

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Nick Bowles

Managing Director, EMEA

Coveo

Nick Bowles is the Managing Director, EMEA, for Coveo. In this role, he leads the team responsible for building a successful presence in this key area. Before Coveo, Nick served 25 years in leadership positions, from VC-funded startups to public companies. These fast-growth organizations spanned a number of technologies, including CRM, service, HCM, sales engagement and cyber.

Outside of work Nick can be found enjoying sports and outdoor activities of all kinds and lives in London with his family.

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