Personalization

Omnichannel vs multichannel — you’ve heard the buzzwords, but what do they really mean? The retail landscape has transformed over the past three years, not only in how people shop…

Starting with the basics: What is the difference between third-party cookies versus first-party cookies and zero-party data? Third-party cookies: When you visit a site, a third party leaves a cookie…

A key differentiator of search technology vendors today is the notion of providing unified search. To explain what ‘unified search’ is, we have to first talk about fragmented search. Digital…

The online customer experience is more important than ever. And, as expectations rise, so do the challenges for organizations of all kinds. That was one of the key messages during…

Search relevance refers to a search engine’s ability to provide the most significant results to address the searcher’s needs and satisfy their intent.   Creeping in steadily over the years, search…

How familiar are you with digital behavioral data? Digital behavioral data, or what’s also referred to as consumer behavior or behavioral science, is generated by the things people do online.…

Digital shopping isn’t what it used to be. As people increasingly turn to ecommerce channels, especially as a result of COVID-19, consumer expectations are rising—particularly for search relevance and customer…

Invisible banking sounds like something out of a tech noir movie – behemoth financial institutions doing things outside of the government eye, evil villain style. It’s really about your customers…

Based on my experience of my teenagers, friends’ comments on social media  (and my own behavior) it is clear to me that today’s consumer is demanding more and more from…

For decades, marketers have been staking their careers on segmentation and persona-based marketing. By creating a fictionalized representation of a potential buyer  — such as an avocado-toast-eating urban millennial or…