Browse our tips, tricks, and techniques for improving your ecommerce search relevance – for an improved shopping experience, higher conversions. and overall order value.
When it comes to digital shopping experiences, search personalization is more important today than ever before. If in 2019 about 60% of shoppers expected personalization, that number increased to 80%…
In a previous article we addressed how, despite having machine learning, digital merchandisers are forced into manually managing synonyms. We showed how it is tedious, laborious, non-scalable – and error-prone.…
The promise of automatic synonym detection is a key feature request of most search architects. After all, who wants to dig around in query logs trying to figure out all…
Faceted search is one of the most important search innovations of our time. While it is now a standard feature of most eCommerce product search solutions, most vendors’ applications have…
Property and casualty insurers (P&C) are missing opportunities to expand share of wallet by not serving clients with personalized services—and the gap will grow as nontraditional insurance brokers serve customers…
Personalization is one of the biggest marketing trends and is becoming the norm in the industry. Customers are becoming more and more impatient when dealing with online experiences. Not only…
Cold-start shoppers and “head” searches can increase your site traffic and revenue – as long as you treat each of them as jumping off points for personalization. Here’s why you…
Invisible banking sounds like something out of a tech noir movie – behemoth financial institutions doing things outside of the government eye, evil villain style. It’s really about your customers…
Conventionally, B2B businesses have considered B2C website features to be irrelevant. There’s a common consensus that flashy features only fit the B2C model, leaving B2B to just focus on the…
As more and more business moves online, customer expectations around digital experiences are increasing, too. According to Brendan Witcher of Forrester, a leading expert on digital business, a site visitor…
