What Does Omnichannel Look Like in 2035?
“More often than not, retail functions exactly the way that it did 20 years ago,” said Cate Trotter, Head of Trends for Insider Trends. “It’s not changing as fast as…
Digital Commerce
If shoppers can’t find it, they can’t buy it.
Browse our tips, tricks, and techniques for improving your ecommerce search relevance – for an improved shopping experience, higher conversions. and overall order value.
Shoppers Say What They Want in 2022 Relevance Report: Ecommerce
Consumers voted with their pocketbooks this past year to get back to some semblance of a shopping “normal.” A disrupting 2020 featured soaring online shopping as people shunned stores. This…
Ecommerce Retail: How to Stay Relevant in 2022 and Beyond
In the past couple of years, we’ve seen about a decade’s worth of transformation in ecommerce retail. And we’re not done yet. Brands that can’t keep up with shoppers’ rapidly…
How Conversion Rate Analytics Get You More Site Traffic
How can conversion rate analytics help you stand out in the ecommerce marketplace? Well, not to state the obvious, but ecommerce has grown a lot: McKinsey posits that we’ve jumped…
5 Conversion Rate Optimization Best Practices You’ll Wish You Were Already Using
Conversion rate optimization is a no-brainer goal for anyone doing business online. However, it’s a well-known statistic that for the average ecommerce site just short of 3% of website traffic…
One to One Digital Personalization: Fact or Fiction?
One to one digital personalization is a big deal—and getting bigger. Thanks to digital giants such as Amazon and Netflix, consumers are getting used to online experiences that make it…
Amazon This: Building a Business Case for AI in Ecommerce (+ Sample Executive Summary)
To call the Amazons, Wayfairs, and Rakutens of the world ecommerce giants is an understatement. Rakuten alone did 1.46 trillion Japanese yen in 2020 (that’s more than $13 billion U.S.).…
The 10 Best Ecommerce Research Papers From 2021
The last 12 months have had many fits and starts—perhaps not surprising after such a bleak 2020. One area that really awoke from slumber was ecommerce research. In fact, AI journal…
How Machine Learning Powers Intelligent Suggestive Selling
A popular sales strategy that retailers use is suggestive selling. Also known as “cross selling” or “upselling”, a suggestive sell is when sales associates encourage customers to buy complementary products…
Reduce Ecommerce Cart Abandonment With These 10 Effective Tips
Trying to figure out how to reduce cart abandonment? One of the biggest problems in the ecommerce world is cart abandonment rate, or the percentage of visitors abandoning their shopping…