Your Guide to Location-Aware Search
Implementing location-aware search should be a top priority for brands in 2022. Why? Well, to start with, the holiday shopping season of 2021 fueled a resurgence of in-person shopping, even…
About Sarah Beckham
Sarah Beckham is a freelance writer and editor based in Austin, Texas. She is also a former longtime newspaper journalist.
Ecommerce Retail: How to Stay Relevant in 2022 and Beyond
In the past couple of years, we’ve seen about a decade’s worth of transformation in ecommerce retail. And we’re not done yet. Brands that can’t keep up with shoppers’ rapidly…
One to One Digital Personalization: Fact or Fiction?
One to one digital personalization is a big deal—and getting bigger. Thanks to digital giants such as Amazon and Netflix, consumers are getting used to online experiences that make it…
7 Best Practices for a SAP B2B Experience That Drives Results
The online customer experience is more important than ever. And, as expectations rise, so do the challenges for organizations of all kinds. That was one of the key messages during…
FleetPride: Raising the Bar for B2B Ecommerce Platform Search
The coronavirus pandemic has transformed the way we shop. The dramatic rise in online B2C shopping tends to grab most of the headlines. But, as customer expectations about ecommerce store…
AI in Telecom: The Path to ‘Critical Reinvention’
The coronavirus pandemic has forced a wide variety of industries to rethink how they do business and to fast-track plans for digital transformation. The telecommunications business is no exception. To…
How to Deliver Individualized Web Experiences at Scale
As more and more business moves online, customer expectations around digital experiences are increasing, too. According to Brendan Witcher of Forrester, a leading expert on digital business, a site visitor…
What Makes a Relevant Ecommerce Experience?
One of the biggest business headlines of the past year has been the accelerated growth of ecommerce due to the coronavirus pandemic. In 2020, online sales reached a level that…
Powerful Personalization in Ecommerce – No Big Data Required
Can we talk personally for a moment? For all of retail brands’ talk about personalization on their websites, there’s often a gap between the potential of personalization and what it…
How Recommendation Engines Power Impulse Buying
There is so much science around merchandising and placement in physical stores to drive impulse buying. It’s been a tougher job for merchandisers to replicate that stimuli in digital. People…