Isaac is the Social Editor at Coveo. Raised on the red sands of Prince Edward Island, Isaac moved to Montreal, Quebec, in 2011 to cut his teeth in the burgeoning sphere of Social Media Marketing. After working with top-tier brands in the entertainment industry for 5 years, Isaac decided to change gears and focus his talents on the high tech industry.
“I think machine learning’s the big game changer for support and the experiences that people have” – Nigel Piper When Nigel Piper, Executive General Manager, first joined Xero, the company…
“By 2020, 51% of consumers and 75% of business buyers expect companies to anticipate their needs and make relevant suggestions.” – Huffington Post Delivering relevant interactions is no longer optional.…
In a few short weeks, Sitecore Symposium will once again be taking over the hearts and minds of all those who embrace Sitecore as their digital experience platform of choice.…
When most people hear the words “digital experience”, they think of the mission critical, growth driving, customer experience. While customer experience is rightfully a priority of leading organizations, companies mustn’t…
Today’s consumer has more power than ever before. No matter the product or service they need, they have options and they choose to do business with companies that offer personalized…
Back in June 2018, our Chief Marketing Officer, Mark Floisand, presented at our annual customer conference. His message: digital transformation isn’t just a buzzword. Mark’s vision of true digital transformation…
“70% of buying experiences are based on how the customer feels they are being treated.” – McKinsey As a customer of any product or service, we expect to be treated…
At the most basic level, people search for things to find results. But results without relevance are meaningless. In this day and age, your customers, whether you’re in B2B or…
Somewhere along the line, B2B (business-to-business) marketing focused so much on marketing towards “businesses” that they forgot about the people behind them. Business are now again realizing the value in…
Your conversation rate is stagnating. You’re struggling to generate leads. You want to personalize your website’s content, but your current technology stack is outdated. Is it time to redo the…
