Diane Burley is an expert on what it takes to stand out in the digital age. She showcases her expertise when writing about the necessity of AI, NLP, and intelligent search in DX projects. She cut her teeth as a reporter, is a long-time technologist, and knows how to tell a story in a gripping way
B2B marketers like to remind employees that businesses need to connect on a human level – rather than a product one. But we too often forget that. We get caught…
Have you ever found yourself wondering, ‘what is prod2vec‘? Probably not, right? After all, it’s unlikely that many of us have given a thought about how a website emulates a…
If you have been researching Natural Language Search or Natural Language Processing (NLP), you may have heard of word2vec. If not, we have you covered. Word2Vec is a machine learning…
Unstructured content. As a writer, I hate that term. I remember the first time I heard reference to it — sitting in a meeting and technical people were talking about…
Consumers voted with their pocketbooks this past year to get back to some semblance of a shopping “normal.” A disrupting 2020 featured soaring online shopping as people shunned stores. This…
A key differentiator of search technology vendors today is the notion of providing unified search. To explain what ‘unified search’ is, we have to first talk about fragmented search. Digital…
We’ve discussed how relevance ranking in search is being impacted by machine learning – and continuous learning. [If this is a new concept for you, here’s an off-ramp to catch…
Enrichment—a word that you can almost feel, like rubbing silk between the fingers—conjures images of incremental luxury, of things getting better bit by bit until they are almost perfect. That’s…
We’ve been saying for some time that it isn’t about the persona – it’s the person. So today we are modifying that mantra a bit to say it’s not just…
As you look to improve your personalization initiatives, it’s important to keep in mind two variables that impact shoppers: Shopper Intent and Search Engine Indexing. One might sound vague—while the…