Dr. Wayne Applebaum is a data scientist, with a background in designing analytics, search and machine learning frameworks that impact a customer’s bottom line. With over 30 years of experience working with C-level executives, he understands how to harness the power of data science to solve business problems.
Is your company still searching for great search? The intersection of audiences and the content they’re searching for-that is, giving the right content to the right people at the right…
Creating a clean, complete product catalog for your ecommerce site is like setting up a neat, orderly storefront. You carefully scoped out real estate, chose the location you thought had…
It’s arguable that organic traffic is the most valuable marketing channel there is. But there’s a cold war going on between tech giants, with your product data caught in the…
Philosophy provides some big questions, such as “what do words mean?” While finding an answer to those larger quandaries is outside the scope of this article, this is the type…
In our previous piece, we explained how your customer service agents could benefit from an insight panel. From helping them find the right information faster, to knowing what a customer’s…
The customer service agent’s job is getting more difficult. By the time customers contact an agent, they’ve probably been routed through several other self-service alternatives that didn’t work. As a…
