Samantha Demers is Coveo’s Senior Content Editor, based in Montreal, Quebec. She is a passionate marketing and communications professional who has built her career in the tech industry by helping companies bring their brands to life and remain relevant in their field.
Her motto; “engage like a consumer, not like a marketer” helps Coveo connect with its audience throughout their Intelligent Insights journey.
Remember that famous Nineteen Eighty-Four-inspired Apple Super Bowl ad, the one with the rows of pale drones watching Big Brother on the big screen? When the female athlete runs with…
How much time does your team waste looking for information? There’s been a lot of research done to explore how much time and money organizations lose when employees can’t find…
Times are changing. The customer experience isn’t just something for consumer brands to think about anymore, CX is mission-critical to B2B brands as well. In an article, Improving the Customer…
What is the best way to understand your customers’ intent and deliver exactly what they want to see? We recently partnered with Verndale, the customer experience agency, to produce an…
There is no denying that big ideas move businesses — as well as the industry that surrounds them — forward. Game-changing innovation is so sought-after that many business leaders dedicate…
It can often be hard to make the distinction between passing fad and useful feature, at least when it comes to web design. Website trends evolve from year to year…
Nobody wants angry customers but in the era of personalization it can be hard to keep up with their ever-growing expectations. What’s a company to do? The first step to…
Conversion rate optimization can be tough to tackle, especially if your e-commerce department is still optimizing everything manually. In a data-driven world, you already know that capturing contextual and behavioural…
Research has shown that by 2020, customer experience will be more important than price as a brand differentiator for B2B businesses. In recent years, as software companies have increasingly shifted…
How often do your agents answer the same support question over and over? Or search for the answer to a question that a team member has already solved? For most…
The success of businesses today is largely dependent on their customers’ success. Dissimilar to customer support which is more reactive in nature and focuses on solving problems and answering customer…
Our society is made up of digital literates. Digital literates, as Wikipedia explains, have both the digital skills and the ability to find, capture, and evaluate information on their own.…
Your customers prefer to self-serve. If you’re worried about making an investment in your customer self-service strategy, don’t be. Self-service is a non-negotiable in the digital age, so there’s no…
We’ve been talking quite a bit about the customer experience lately, and it’s not because we have nothing better to talk about, it’s because there’s no better way for your…
In today’s day and age, companies are obsessed with being top of mind to their customers, or at least they should be. But now more than ever before, there are…
