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customer experience

Human or Datapoint: Where You’re Going Wrong with Customer Experience

By Carla Bragagnolo
Heatmaps. Click maps. Bounce rate. Conversion rate. Funnel velocity. More data is available to us than ever before on our customers and prospects. It’s tempting to reduce those who are…
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Intellligent search and parents have more in common than you think.

Why Intelligent Search is the Supportive Parent of Digital Experiences

By Carla Bragagnolo
What comes to mind when you think of a good parent? In many ways, you’re also thinking of qualities that you need from a search experience: guiding you through confusion,…
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