First and foremost, it’s important to unify self-service content from across all available sources so that your customers can find it (Coveo, for example, uses a unified search experience with a single content index to support self-service). Adding more sources of relevant content to your self-service or case deflection experience can have an exponential impact on your user’s success.
Through usage analytics, you can find content gaps where searchers have questions for which you don’t have content. Additionally, you can improve self-service by using Coveo’s out-of-the-box machine learning models to continually improve search results and predict relevant content.
Finally, you can contact us for assistance to improve deflection for your customer service operations.