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The goal of this class is to provide you with an in-depth insight on how to improve Self-Service success by finding and fixing Content Gap.
You will start by learning how to interpret the different Dimensions at your disposal to understand your Visitors. Next, you will gain an in-depth insight on how a Query is transformed into Search Results. In doing so, you will be able to analyse why a given Query may return no results, also known as Content Gap. As you will see, there is more to this topic than simply missing content. Finally, you will learn how to leverage that knowledge in order to effectively find and resolve these gaps. 4 HOURS 250
LEARNING ELEMENTS: Understanding the Visit | Understanding the Query Flow and Search Events | Finding and Fixing Content Gap
LEARNING ELEMENTS: Visit Dimensions and Metrics | Visit Id vs User Id | Using the Visit Browser
LEARNING ELEMENTS: Query Parameters | How a query is transformed into search results | What can cause a query to return no results
LEARNING ELEMENTS: Search Dimensions and Metrics | Search Cause | Viewing Analytics Events
LEARNING ELEMENTS: What can cause a Content Gap | How to identify a Content Gap | Suggested Methodology
LEARNING ELEMENTS: Tools and techniques at your disposal