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Author Neil Hoyne Discusses How Top Ecommerce Companies Win

Durée : 55 minutes

Google’s Neil Hoyne, author of Converted, joined Coveo’s Chief Growth Officer Nicolas Darveau-Garneau to discuss how digital leaders delivering relevant experiences are converting more than their competitors. By harnessing data and AI, they can move quickly and automate as they go. The upside? Ability to convert more customers — and maximize profitability.

Here are some insights they explore:

  • Data is often called “the new oil,” yet companies aren’t making the most of what they already have
  • Your goal should be to be 1% better today than yesterday; AI can help
  • Machine learning isn’t and shouldn’t be a cost-cutting initiative – it should be a growth lever
  • Find out the importance of adopting a testing culture
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