How to Use Intelligent Site Search to Increase Conversions

Durée : 00:55:42

Your customers don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily through personalized experiences. And with site search users being up to 5 times more likely to convert, the stakes for relevant results and recommendations are higher than ever before.

Watch this webinar to learn how Motorola Solutions is adapting its digital strategy to the changing expectations of their customers. Jon Rossman, Solutions Digital Experience Manager at Motorola will share his experience and lessons learned from creating a more relevant, unified and personalized website experience. You’ll hear practical tips to increase website traffic and conversion, and strengthen the relationships with your brand.

  • Motorola's strategy and roadmap to create relevant experiences at scale
  • Simple site design and functionality changes that can have a big impact on search
  • How artificial intelligence can help you deliver the most relevant search results
  • How to leverage analytics from the search experience to evolve your web strategy

Speakers

Mark Floisand
Mark Floisand

Chef du marketing

Mark Floisand est le Chef du marketing chez Coveo. Il compte plus de 20 années d’expérience en marketing, ventes et gestion globale de l’expérience client dans le secteur des technologies. Il a travaillé pour diverses entreprises, multinationales ou start-up, telles que Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle et WeVideo. Avant de nous rejoindre, Mark était activement impliqué auprès de Sitecore, un partenaire technologique de Coveo, où il était en charge du marketing produit.

Mark est titulaire d'un baccalauréat en commerce de l’Université de Witwatersrand, Afrique du Sud; et un MBA de l’Université de Durham au Royaume-Uni.