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Case Study
5 min read
Mandm Direct drives clicks with intelligent product recommendations
Nous, en chiffres
Les chiffres parlent. C’est pourquoi nous aimons les données.
Voici ce que disent les nôtres.
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~40 % consacrés à la R&D
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750+ employés
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150+ Brands in stock
Problem: The homepage may be the first page a visitor experiences, but it traditionally offers the same shopping experience for everyone.
Solution: Using customer data analytics tools and a deep learning recommendation strategy to show a unique selection from the product catalog each time they visit the homepage.
Problem: Customers are used to scrolling below the fold of a product page to see additional related products they might want to purchase. These are generally related to the product page itself rather than the customer’s behavior.
Solution: When looking for additional items on the product description page, personalized recommendations appear based on machine learning and a relevant approach to related products. “You might also like” could be synonymous with “you will also love.”
