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Case Study
5 min read
Retail Personalization Drives 11x ROI for Kurt Geiger
Nous, en chiffres
Les chiffres parlent. C’est pourquoi nous aimons les données.
Voici ce que disent les nôtres.
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~40 % consacrés à la R&D
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750+ employés
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4 million+ Shoes sold annually
Problem: Customers would select their size when filtering out shoes, but this preference was lost upon navigating to a new page. This resulted in extra clicks, wasted time, and possible lost sales.
Solution: To create a more personalized shopping experience, Kurt Geiger used a ‘Save Size Selection’ feature for customers to filter by their size on the product listing page. After they navigate to a new Product Display Page (PDP) within the same product category, the size is preselected for them. This personalization strategy simplifies the customer journey with a simple button click.
Problem: Customers who are simply browsing needed a nudge to take the next step in purchasing.
Solution: Shoppers, who are influenced by the popularity of a product at that moment, are shown the level of engagement around that particular product in real time. Coveo helped Kurt Geiger surface how many people have added an item to their bag, depending on the “wisdom of the crowd” to give visitors the confidence they need to convert and make that purchase.
This created new customer expectations, where returning shoppers know they can find out what's “hot” just by browsing the website.
