Is Physical Retail Dead?

Is physical retail dead? Is it still worth investing in a physical store? Will online shopping replace traditional shopping?

In this episode, Cate Trotter explores some of the most pressing questions in the retail world in relation to online shopping vs retal shopping. Cate draws from her global retail experience to challenge the role of physical retail in a brand’s distribution and engagement strategy. She shares what retailers must do to keep up with consumers and provides examples of how successful brands optimize their omnichannel customer journeys.

"...if retailers looked at all the different methods of interaction they have at their disposal, they wouldn’t rely as much on [physical] stores as they do today.”- Cate Trotter.

Cate Trotter is the Head of Trends at Insider Trends and one of the world’s top 100 retail influencers. She works with brands such as Facebook, Nike, Chanel, Galeries Lafayette, Swarovski, and Samsung to create world-leading, profitable retail concepts.

Topics we cover:

0:43: How did Cate Trotter become an expert on retail trends?

4:45: How can we identify retail trends and decide which ones to act on?

7:42: What is the current state of the traditional store experience and where is it going?

12:12: What should retailers do with their in-store experience to impress consumers?

17:44: What is the No. 1 thing retailers need to do to stay relevant in today’s market?

17:30: How do the brands Glossier and Pietra create a bond between brand and customer?

22:20: How should larger, more established brands respond to the rise of digital?

24:48: Is ecommerce close to mimicking an offline experience?

29:40: How should we define personalization?

30:32: Where is the potential of personalization untapped?

33:28: How does Spotify demonstrate the power of personalization?

35:21: Are different segments of retail innovating and evolving faster than others?

37:24: How do consumers push brands to change?

Background color options:

1) Green #095759

2) Navy Blue #333357

[please delete]

Episode 4

Listen on:

← Back to home

Next episode:

Cate Trotter, a top 100 retail influencer deep-dives into the future of retail and what it means for your ecommerce strategy. Learn the ecommerce trends that are shaping ecommerce in 2022, 2032 and beyond.

Episode 5

▶ Listen now

BLOG

5 Reasons Why Topshop Was Named The UK’s Best Omnichannel Retailer

Read now →

Make physical retail work for you

BLOG

3 Reasons Why Your Omnichannel Retail Strategy Is Failing

Read now →

Background color options:

1) Green #095759

2) Navy Blue #333357

[please delete]

Successful ecommerce leaders embody both business and technological know-how to create new business value.

Join the Ecommerce Edge exclusive and receive proven approaches to scaling and gaining advocates, straight to your inbox.

Take full advantage of our guests’ expertise by sending your questions early and having them answered during the interview.

Uplevel your ecommerce strategy

48:29

Host:

Sergio Iacobucci

Director, Marketing & Partnerships, Coveo

© 2023 Coveo Solutions Inc. All Rights Reserved.

Customer AgreementPrivacy PolicyCookie Preferences