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Diane Berry to Give Talk on The Long Tail of Enterprise Knowledge During the 2014 APQC KM Conference

San Mateo, CA, and Quebec, Canada – April 7, 2014 — Coveo announced today that Chief Knowledge Evangelist Diane Berry will present a session about "Leveraging The Long Tail of Enterprise Knowledge" during this week’s 2014 APQC Knowledge Management Conference.

APQC’s 19th Annual Knowledge Management Conference will explore how leading KM practitioners are using engagement and collaboration to address targeted knowledge needs, enhance the flow of information and expertise and improve business performance. At the conference, attendees will discover how KM pacesetters are able to create and sustain KM strategies and cultures in which engagement and collaboration thrive.

Berry will discuss how traditional Knowledge Management programs often fail to cope effectively with the broad variety and velocity of knowledge and information generated within the informal organization. Just as embodies Chris Anderson’s Long Tail theory by making a large number of unique items available in small quantities (outpacing traditional competitors that were constrained by physical space), Knowledge Managers can apply the theory to eliminate physical and IT barriers to employees’ sharing of even highly specific knowledge and expertise. The session will focus on how organizations at the forefront of digital experiences are embracing the Long Tail of Collective Enterprise Knowledge to drive significant, proven value.

For more on the topic, read Berry’s latest LinkedIn blog post on Hiring for Skills over Knowledge and download Coveo’s white paper outlining the four elements of transformational Knowledge Management, including how to leverage the Long Tail of Knowledge in your organization.

Supporting Quote:

Diane Berry, Coveo Chief Knowledge Evangelist: “The APQC is an important organization and Coveo is happy to support its Knowledge Management mission. As the APQC says, without KM best practices and technologies, staff members repeat the same mistakes while wasting time reinventing solutions, processes and proposals—increasing costs, risks and frustrating employees and customers alike. I’ve been enjoying our interactions with APQC members and I am excited to speak this week in Houston about how bringing relevant content from across the knowledge ecosystem into the context of employees is now achievable by all organizations, not just the largest with the most resources.”

About Coveo

Coveo makes companies and websites more relevant and responsive, by providing technology that delivers in real time the most relevant, context-aware information for every employee, every customer, and every website visitor.

Coveo's transformational technology has been recognized as the most complete, end-to-end search & relevance platform available today. Coveo takes search to a new, more relevant level by securely connecting with and harnessing an organization’s big, fragmented data from any combination of cloud, social, and on-premise systems. The Coveo Advanced Relevance Engine injects the most relevant knowledge into the context of every user, focusing on three business areas to:

• Radically boost Knowledge Management initiatives by making an organization’s collective knowledge easily accessible & relevant, so that all employees can take the best actions;
• Inject more relevant knowledge into customer service and sales interactions; and
• Personalize online customer experiences within high-end websites and communities.

Coveo is a strategic partner of several leading software companies such as and Sitecore, and has been recognized as a visionary by Gartner in its 2013 Magic Quadrant. Among Coveo customers are leading organizations such as Lockheed Martin, Rally Software, and Sungard, among many others. For more information, visit, follow us on the Coveo blog, LinkedIn, Twitter, Facebook and YouTube.

Editorial Contacts:
Jenny Gardynski
PAN Communications

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