Semantic similarity matching between texts is one of the sub-tasks of Natural Language Understanding (NLU). It has a wide range of applications, such as informal retrieval, question answering, and paraphrase…
When it comes to improving ecommerce site search, marketers and website managers are often their own worst enemy. For a large website with thousands of visitors, even the most miniscule…
If you’re a business owner today, you’ve likely been told that you “need some artificial intelligence (AI)” to succeed in the marketplace. Indeed, the majority of companies that have successfully…
Together with Coveo, a leading search platform, our team at Interactive Strategies developed and utilized key insights in order to identify immediate steps you can take to start your journey…
The digital workplace in this “Roaring 20s” decade is anything but tame and complacent. The modern workplace flies at the speed of thought, bombarded with all types of information overload.…
Is it time for you to optimize the search on your website? You’re a marketer, looking at your next year with a hefty set of goals and revenue that you…
Challenging the status quo has always been Motorola Solutions’ tradition. When the time came to implement their digital transformation strategy, they knew that their chosen solution had to not only…
With Coveo, Mathematica Policy Research has taken website visitor experiences to the next level. The countdown is finally coming to an end: in just a few weeks, Google Search Appliance…
Site search has come a long way. Traditionally a simple and sometimes overlooked component in website design and performance strategy, site search now is a leading piece of technology that…
Targeted, precise messaging for every single website visitor – is it really possible? Despite the promise that personalization brings, marketers are still having trouble cracking its code and the lack…
In 2002, Google changed the way organizations found information when it first introduced the Google Search Appliance (GSA). Since then, the GSA has powered search results for websites, intranets, extranet…
Somewhere along the line, B2B (business-to-business) marketing focused so much on marketing towards “businesses” that they forgot about the people behind them. Business are now again realizing the value in…
It can often be hard to make the distinction between passing fad and useful feature, at least when it comes to web design. Website trends evolve from year to year…
Your conversation rate is stagnating. You’re struggling to generate leads. You want to personalize your website’s content, but your current technology stack is outdated. Is it time to redo the…
Let’s face it: content marketing is getting harder and harder every day. From the sheer volume of content available today to the proliferation of channels and platforms requiring content production,…
