Have you really optimized your customer experience strategy? For many companies, the truthful answer is no. Many companies still need to focus on customer experience management and have yet to…
What is Website Personalization? Website personalization is a process of tailoring content and interactions to the individual needs of every visitor, typically using artificial intelligence to do so on a…
Is it time for you to optimize the search on your website? You’re a marketer, looking at your next year with a hefty set of goals and revenue that you…
Site search has come a long way. Traditionally a simple and sometimes overlooked component in website design and performance strategy, site search now is a leading piece of technology that…
What is the best way to understand your customers’ intent and deliver exactly what they want to see? We recently partnered with Verndale, the customer experience agency, to produce an…
It can often be hard to make the distinction between passing fad and useful feature, at least when it comes to web design. Website trends evolve from year to year…
Conversion rate optimization can be tough to tackle, especially if your e-commerce department is still optimizing everything manually. In a data-driven world, you already know that capturing contextual and behavioural…
What happens when you embrace personalized marketing? It’s more than just delighting your customers. When you are able to target your website visitors with content, messages and offers that resonate…
Research has shown that by 2020, customer experience will be more important than price as a brand differentiator for B2B businesses. In recent years, as software companies have increasingly shifted…
Your conversation rate is stagnating. You’re struggling to generate leads. You want to personalize your website’s content, but your current technology stack is outdated. Is it time to redo the…
