Conversion rate optimization is a no-brainer goal for anyone doing business online. However, it’s a well-known statistic that for the average ecommerce site just short of 3% of website traffic…
When site search UX is outdated or simply not done well in the first place, it can be a major point of frustration for a website visitor. Say a new…
A popular sales strategy that retailers use is suggestive selling. Also known as “cross selling” or “upselling”, a suggestive sell is when sales associates encourage customers to buy complementary products…
Trying to figure out how to reduce cart abandonment? One of the biggest problems in the ecommerce world is cart abandonment rate, or the percentage of visitors abandoning their shopping…
Online stores are quickly becoming the primary retail channel for many. In return, customer expectations for the digital experience you deliver have increased. This means the mechanisms that could traditionally…
What is semantic search? Semantic search refers to a family of information retrieval techniques that focus on query context and relationships between words to elevate search beyond mere keyword matching. …
After working at Coveo for the last six months, I must say that it is the best place to conduct machine learning experimentation and develop concrete AI solutions for businesses.…
When it comes to choosing a site search engine for an ecommerce platform, evaluating an ecommerce search vendor is a cumbersome task. Multiple vendors tout AI capabilities. As Gartner analyst,…
Personalization is one of the biggest marketing trends and is becoming the norm in the industry. Customers are becoming more and more impatient when dealing with online experiences. Not only…
Product recommendation engines powered by deep learning provide highly relevant recommendations to each customer using real-time user data to make accurate recommendations. But eCommerce teams can’t always let the artificial…
