Personalization: Why It’s So Hard to Get It Right
Last week I joined my colleague Ciro Greco, Director of AI, and our friends at DigitalCommerce360 to give a webinar to ponder the question “why is personalization so hard to…
personalization strategy
How To Use Visitor Segmentation To Build A Successful Personalization Strategy
A well-informed visitor segmentation strategy can help you lay the foundations to build a scalable and sustainable personalized experience. Segmentation helps companies assess visitor behavior and design experiences that increase…
Peak Personalization Strategies with YOOX Net-a-Porter
Personalization Strategy for Peak Periods With Black Friday on the horizon, retailers are testing and implementing onsite personalization strategies in order to boost their revenue over the holiday shopping season.…