You never know when you’ll find yourself chatting up a chatbot. I recently went to the SiriusXM support site to find resolution for a streaming issue, when I encountered the…
Employee experience will be top of mind for businesses in 2022, as they look to accommodate new ways of working and deter rising attrition. And with workplaces becoming more distributed…
Starting with the basics: What is the difference between third-party cookies versus first-party cookies and zero-party data? Third-party cookies: When you visit a site, a third party leaves a cookie…
A key differentiator of search technology vendors today is the notion of providing unified search. To explain what ‘unified search’ is, we have to first talk about fragmented search. Digital…
The online customer experience is more important than ever. And, as expectations rise, so do the challenges for organizations of all kinds. That was one of the key messages during…
I have some good news for teams using Salesforce in service and support. But first, a flashback. Disclaimer: I’ve never worked as a service rep or support agent. During my…
Search relevance refers to a search engine’s ability to provide the most significant results to address the searcher’s needs and satisfy their intent. Creeping in steadily over the years, search…
Search is having a moment. Again. It’s not as if we haven’t always wanted search engines that bring us the most relevant results—read our minds and show us exactly what…
Interested in user behavior analytics and how to apply consumer behavior to your business? Hopefully you’re joining us after reading part 1 of this series on what behavioral data is,…
How familiar are you with digital behavioral data? Digital behavioral data, or what’s also referred to as consumer behavior or behavioral science, is generated by the things people do online.…
