In the market for a commerce personalization engine? Make sure you have everything you need to ask the right question and make an informed decision for your company with a…
The unprecedented levels of online sales growth of the past few years are unlikely to be repeated in 2022. People are venturing out to stores, and anticipating contraction, marketing budgets…
Is your omnichannel retail strategy not working out the way you’d hoped? You paid top dollar for a great website; you’re selling through social media. You even have a mobile…
Here’s what an OK online experience looks like: a customer visits your website, submits a query to your search box, and quickly finds what they’re looking for. Frankly, though, this…
“More often than not, retail functions exactly the way that it did 20 years ago,” said Cate Trotter, Head of Trends for Insider Trends. “It’s not changing as fast as…
Enterprise software categories around search, engagement, personalization, and now experiences have scaled tremendously. In part, because the world continues its pandemic-accelerated race towards extreme digital. (Experiences are more important than…
Consumers voted with their pocketbooks this past year to get back to some semblance of a shopping “normal.” A disrupting 2020 featured soaring online shopping as people shunned stores. This…
In the past couple of years, we’ve seen about a decade’s worth of transformation in ecommerce retail. And we’re not done yet. Brands that can’t keep up with shoppers’ rapidly…
How can conversion rate analytics help you stand out in the ecommerce marketplace? Well, not to state the obvious, but ecommerce has grown a lot: McKinsey posits that we’ve jumped…
If you’re involved with marketing ops for a Salesforce shop, you might be familiar with Salesforce Interaction Studio. It’s a robust customer data platform (CDP) that enables personalized customer experience…
