AI Search Blog Tips & Techniques on Building Relevance Into Your Apps Fri, 06 May 2022 17:22:05 +0000 en-US hourly 1,q_auto/v1652295415/ AI Search Blog 32 32 7 Knowledge Sharing Strategies to Wow Your Customers Thu, 19 May 2022 12:00:00 +0000

Something curious is happening with respect to knowledge management. One look around would suggest that, before the pandemic and so-called Great Resignation, knowledge management was dead. A dusty backoffice relic of enterprise operations now revived by the needs of distributed workforces.  Article after internet article positions knowledge management and, by extension, knowledge sharing, as critical all of a sudden, as opposed to what it has...]]> 1
A/B Testing Concepts List: Your Must-Read Guide to Online Experiments’ Terminology Tue, 17 May 2022 12:00:00 +0000

Got some gaps in your A/B testing knowledge? No worries — we have you covered.  Here you’ll find an A/B testing refresher and a list of fundamental concepts you should master and use when planning your next A/B test — or when communicating your online experiments’ findings.  Keep this list handy, so you can refer to it whenever you need to. (And not because there’ll...]]> 0
15 Search Tactics to Boost Conversion Rates in Adobe Experience Manager Thu, 12 May 2022 12:00:00 +0000

Is it cliché to say the digital age is now? Slapping a website together is no longer enough to create a digital presence that entices conversions. Doing that means you’re missing out on a goldmine of crucial behavioral data and customer interactions, which inform analytics that help grow your business. Unfortunately, too many don’t realize that the crux of those valuable data sources is site...]]> 0
The Best of Both Worlds: Consulting and Coding Tue, 10 May 2022 12:00:00 +0000

As a software engineering or computer science student, choosing the right internship for you can represent quite the challenge for there are numerous possible career paths to explore; software development, web design, UX, product management, the list goes on. Meanwhile, if you’re looking for an internship that matches your out of the box mentality and enthusiasm, let’s be real, your choices narrow down to only...]]> 0
Social Proof: The Psychology of Building Customer Trust Tue, 03 May 2022 12:00:00 +0000

When was the last time you bought something without reading reviews or at least glancing at the star rating?  If neither of those influenced your last purchasing decision, maybe you were recommended the product by a good friend or someone on social media. These external social cues that help us make decisions are what most people now know as social proof — a term for...]]> 0
Is Knowledge Centered Service Right for My Organization? Mon, 02 May 2022 17:50:00 +0000

Knowledge lies at the heart of every service desk. It’s how agents respond to problems and learn about the systems they administer. It’s what we pass along to customers when we walk them through a fix. Before embracing knowledge-centered service (KCS), it was something that lived only in the minds of the agents and customer service reps on the front lines of those fixes. In...]]> 3
Is Your Workplace Advanced Enough for Gen Z? Thu, 28 Apr 2022 12:00:00 +0000

The pandemic has accelerated the digital transformation of the workplace in many ways, but the real pressure to modernize is coming from the younger generation of workers: Gen Z. This demographic is entering the workforce in waves – already making up 24% of it – and they have very different expectations than that of the baby boomers, generation x, and millennials that preceded them. Generation...]]> 0
Impress Your CFO With These Customer Experience ROI Formulas Wed, 27 Apr 2022 16:45:53 +0000

In many companies, when justifying your customer experience (CX) technology investments to your CFO, cost-cutting KPIs are king. Most benefits cited for the CX tech stack are usually around operational efficiencies including call-center deflection, problem resolution time, first-response time, cost-per-interaction — all actions which would enhance customer service representative (CSR) performance.  Lip service might be given to satisfaction, enhanced loyalty, and word of mouth (WOM)...]]> 0
How Site Search Elevates Investments in Paid and Organic Search Tue, 26 Apr 2022 12:00:00 +0000

If an enterprise is going to turn my website visit into a purchase—a subscription, sign-up, form-fill, what have you—they’ll need to woo me some. Sure, they can entice me with new subscriber discounts, free shipping, or complimentary reports. But I’m a no-friction kind of cat—the easier I can navigate to what I’m looking for, the louder I’ll purr.  After all, that enterprise invested significant time...]]> 0
Drowning in Documents? You Probably Have An Unstructured Content Problem Thu, 21 Apr 2022 12:00:00 +0000

Unstructured content. As a writer, I hate that term. I remember the first time I heard reference to it — sitting in a meeting and technical people were talking about all the unstructured content that a publishing company produces. Huh? Why would articles — pieces of information that are placed in a specific hierarchy, titled, subtitled, chunked, and limited in word count to be as...]]> 0