Engel Publishing Chooses Coveo to Power Personalized e-Content
Automated Made-to-Order Newsletters Increase Subscriber Base and Reduce Editorial Overhead.
Quebec City, Canada; Palo Alto, California - March 21, 2006- Coveo Solutions Inc., a provider of secure, unified search for the enterprise, today announced that Engel Publishing Partners, a publisher of business and marketing information to the worldwide pharmaceutical industry, has chosen Coveo Enterprise Search to support personalized newsletter content from pharmasentry.com and therapeuticsdaily.com.
"We offer access to pharmaceutical information from hundreds of sources. With more than two thousand news items coming in our system daily, personalization has become basic requirement when delivering content to our users," said Steve Carickhoff, Director of Interactive Media, Engel Publishing. "Unlike other commercial applications, such as Google, Coveo Enterprise Search delivers the extensibility we require so our users can quickly access, and easily control the information they need. With the automation of news categorization, we've controlled our editorial overhead, and we've seen our membership grow considerably month over month."
Using the Coveo Enterprise Search Application Programming Interface (API), Engel Publishing created a taxonomy for popular categories of interest. From these pre-defined terms, a user can build a personalized newsletter by choosing multiple categories or sub-categories of content. Behind the scenes, Coveo Enterprise Search automatically builds a query with each selected term and uses this custom query to find information located in hundreds of information repositories. The result set is used as the basis for a made-to-order newsletter that is distributed to the user at the schedule of their choice. In addition to personalizing content and newsletter delivery, users can also customize the interface of the newsletter. Coveo Enterprise Search works behind the scenes to send out over 13,000 newsletters per week. In the future, Engel Publishing will use Coveo's application so users can hand pick information on drug offerings available during clinical trials.
"This is a great example demonstrating search as a strategic business application," said Laurent Simoneau, CEO of Coveo Solutions Inc. "Our customers choose us because we deliver comprehensive solutions that drive critical operational processes."
About Engel Publishing Partners
Engel Publishing Partners is a leading provider of business and marketing information to the $350 billion dollar worldwide pharmaceutical industry. The company publishes well-established business magazines including Med Ad News and R&D Directions as well as PharmaLive.com and TherapeuticsDaily.com online. Using the building blocks of over twenty years of experience, Engel Publishing has been able to turn the successful franchise of Med Ad News into an extensive product line. The products include print, interactive, and conferences covering both the marketing and advertising, as well as the research and development segments of the pharmaceutical industry. For more information on Engel Publishing Partners and their products, visit www.pharmalive.com.
About Coveo Solutions Inc.
Coveo Enterprise Search delivers secure, unified search across all documents and multimedia files in file systems, databases, enterprise applications, email servers, intranets, and web sites. Based on industry standards, and an award winning combination of security, accuracy and fast deployment, Coveo Enterprise Search offers the best value in the marketplace. Coveo's enterprise clients include AAA, AMN Healthcare, Eli Lilly, Fannie Mae, International Paper, Hewlett Packard, Lockheed Martin, NATO, NASA, AC Nielsen, and Verizon. For more information, and to test drive Coveo Enterprise Search free for 30 days, please visit www.coveo.com.